Original equipment manufacturer Forsta Filters announced Friday that its new director of sales will work to encourage companies to take advantage of its Water Stewardship Discount (WSD). The discount, given on Forsta’s full line of self-cleaning water filters, is offered to companies and municipalities making improvements to their water use efficiency. Forsta’s offer has made headlines as cities, farms, greenhouses, factories and even golf courses address the question of responsible water use.

Forsta Vice Presdient Eran Fisher said of the discount, “Our announcement has come at a time when we as a people, worldwide, are revisiting the way we think about and use water. It is an exciting time for the implementation of more efficient and responsible water systems that will not only protect natural resources but also reduce costs.”

Stenberg brings a unique approach to Forsta as an alumnus of the University of Southern California with experience in the non-profit sector.
“I am excited to champion Forsta’s social mission on a global scale. Effective infrastructure relies on water more than we tend to realize. Of course we all need access to safe drinking water, but that’s just the very beginning. In the development of rural areas, and the modernization of our cities, clean water will be needed in increasing volumes to, irrigate crops, rinse food, cool industrial equipment etc. There is a high demand for non-drinkable, clean industrial water which is needed for common and important jobs.” This is where Stenberg sees Forsta self-cleaning screen filters playing a vital role.

“In many applications, water needs to be filtered from its original source, at least to some extent, in order to be effective. Once water has been used, there is also the considerable question of how to treat and/or reuse polluted wastewater in such a way as to ensure the health of people and the environment Increasingly, companies are setting water conservation targets, hiring conservation experts and implementing new systems.” It is Stenberg’s goal to encourage companies to take advantage of Forsta’s Water Stewardship Discount. “If as businesses we reward one another for responsible upgrades, we can all profit.”

The Water Stewardship Discount will target cooling tower companies in the coming months. “Cooling towers are everywhere, in every city, on every continent, and can potentially be wasting a great deal of water, energy and money on inefficient systems. I will continue discourse with cooling tower engineers and CEOs to inform them about how Forsta can help make their systems sustainable and efficient at a fraction of the cost. I am passionate about making change and am confident that business can lead the way.”